Get in on it

The communication industry is a fast, dynamic, and competitive landscape. CAAP Select gives ambitious young advertising and marketing communications professionals the skills they need to get on the inside track and succeed.

CAAP is the Communications & Advertising Accredited Professional designation. With six focused CAAP Select courses, industry leaders and specialists help you learn the why, the what, and most importantly, the how, of solving business communication challenges by applying clear strategic and creative thinking skills.

With CAAP Select, you can get certified by skill which gives you the flexibility to customize your own career development. And each new skill you gain can also add up to earn your full CAAP Accreditation over a 5 year period. Review more about CAAP Accreditation.

CAAP Select offers regular intakes throughout the year in both Toronto and Western markets. Review each course below.

The ability to SEE.

Defining the business challenge.

CAAP Certified Skill: Business Framing for Solution Design

Learn how to define the business challenge in a way that provides a highly distinctive, compelling and competitive territory for building communication solutions.

This course provides the source for building stronger creative solutions and ideas. Explore how brands establish distinctive business territory and learn how to frame a compelling territory for communication design to take root.

Key Take-Aways:

  • Learn the essential role of positioning in designing communication solutions and how to explore and work in sources of insight.
  • Develop skills in defining solutions at the business value level.
  • Work with a unique process and tool kit designed to help focus analytic thinking.
  • Find out more about the full CAAP Accreditation option here.

2016 program — West – Calgary, Alberta

November 18/19, 2016

2 days – Fri. 1pm-9pm/Sat. 9am-5pm

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2017 Program — Toronto

Course dates: March 1, 8, 11, 15, 22, 29
Wed. evenings (6-9pm), Sat. workshop (9:30am-4:30pm)

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The skill to SOLVE.

Shaping creative strategy and briefs.

CAAP Certified Skill: Creative Strategy & Brief Development

Shape creatively inspiring and strategically grounded direction for the design of strong communication solutions.

This course explores how effective solutions are inspired by clear insight and compelling brand promise. Build perspective on what distinguishes better strategic approaches and gain experience in writing the key elements of a creative brief for stronger idea development.

Key Take-Aways:

  • Learn how to explore for insight in creative strategy design.
  • Understand the role of creative strategy and effective briefing in framing the territory for strong creative solution work.
  • Work with insight development tools that build skill in defining compelling idea territory.
  • Find out more about the full CAAP Accreditation option here.

2017 program — West

Dates to be announced – Alberta, 2017

2 days – Fri. 1pm-9pm/Sat. 9am-5pm

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2017 Program – Toronto

Course dates: To be announced
Wed. evenings (6-9pm), Sat. workshop (9:30am-4:30pm)

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The confidence to CREATE.

Being an idea person.

CAAP Certified Skill: Creative Idea Development

Understand what distinguishes strong creative ideas and learn how to effectively collaborate with others to elevate the creativity of business solutions.

This course explores individual and collaborative creativity. Unleash idea development skills and strengthen skill in collaborating with others to arrive at more compelling idea outcomes in solution design.

Key Take-Aways:

  • Build skill in defining and evaluating communication ideas.
  • Explore methods for applying creativity to idea development.
  • Learn techniques to help you run more collaborative and effective brainstorming sessions.
  • Learn about your own creative style and how to work with others to produce more original communication solutions.
  • Find out more about the full CAAP Accreditation option here.

2017 program — West – Calgary, Alberta

April 28/29, 2017

2 days – Fri. 1pm-9pm/Sat. 9am-5pm

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2017 Program — Toronto

Course dates: to be announced
Wed. evenings (6-9pm), Sat. workshop (9:30am-4:30pm)

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The ability to PLAN.

Connecting with consumers.

CAAP Certified Skill: Connection Planning for Solution Delivery

Learn how to deliver the right message in the right way at the right time by understanding consumer needs and the strategy of connection.

This course builds skills in translating ideas into integrated communication solutions. Communication planning provides a strategic roadmap for the execution of ideas and shows how elements work together towards a desired outcome.

Key Take-Aways:

  • Learn how to view solutions over time, across platforms and help consumers make progress.
  • Build skill in mapping buying journeys and defining opportunities for brands to provide more value.
  • Build fully integrated communication plans with ideas that are meaningful and effective.
  • Find out more about the full CAAP Accreditation option here.

2017 program — West

Dates to be announced – Alberta, 2017

2 days – Fri. 1pm-9pm/Sat. 9am-5pm

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2016 program — Toronto

Course dates: Sep 21, 24, 28, Oct 5, 19, 26, 2016
Wed. evenings (6-9pm), Sat. workshop (9:30am-4:30pm)

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The skill to BRAND.

Creating branded experience.

CAAP Certified Skill: Brand Planning for Solution Delivery

Take on the strategy of creating brand experience. Build inspiring brand platforms that inform how brands behave and engage consumers.

This course explores how to design a strong structure and landscape for a brand solution by building directly onto the core value that the brand has to offer consumers. Gain the skill to create a branding blueprint to produce more effective brand experience solutions.

Key Take-Aways:

  • Understand the power of branding and investigate how brands build message integrity and authenticity.
  • Explore the role of character, purpose and narrative in brand experience and learn about persuasive brand idea building.
  • Develop skill in combining strong ideas with a clear understanding of how brands deliver consumer value.
  • Find out more about the full CAAP Accreditation option here.

2017 program — West

Dates to be announced – Alberta, 2017

2 days – Fri. 1pm-9pm/Sat. 9am-5pm

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2016 program — Toronto

Course dates: Nov 2, 9, 16, 23, 26, 30, 2016
Wed. evenings (6-9pm), Sat. workshop (9:30am-4:30pm)

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The confidence to ARCHITECT.

Integrated message delivery.

CAAP Certified Skill: Message Integration Planning

Design solutions that provide the best integration of message and media to deliver stronger consumer connections.

This course explores how to work with and integrate the full range of communication platforms including paid media, earned media and owned media assets. Work with approaches that help you architect fully integrated communication solutions and design multi-channel brand experience.

Key Take-Aways:

  • Learn how to transform abstract ideas into concrete and integrated execution.
  • Build understanding of what it means to effectively connect with consumers across channels.
  • Build skill in architecting solutions for more engaging consumer interaction and stronger business results.
  • Find out more about the full CAAP Accreditation option here.

2017 program — West — Edmonton, Alberta

February 24/25, 2017

2 days – Fri. 1pm-9pm/Sat. 9am-5pm

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2017 program — Toronto

Course dates: Jan 11, 18, 25, 28, Feb 1, 8, 2017
Wed. evenings (6-9pm), Sat. workshop (9:30am-4:30pm)

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