CAAP is the Canadian communication and advertising industry’s most intensive skill-building certification program and the only professional strategic planning credential endorsed by the industry. The Institute of Communication Agencies (ICA) oversees management of the CAAP programming credential on behalf of the Canadian industry.
The program hones problem solving skills with sharp focus on client success and cracking even the toughest business challenges. CAAP results in better insights and smarter, more innovative business solutions. Even one CAAP grad can make your entire team stronger.
CAAP is a flexible program, offering you and your staff choice in how far to take the investment in skill development – from a single skill boost using the CAAP Select course option, to investing in an extensive skill advancement using the CAAP Accreditation option.
Many employers use CAAP as a professional development incentive to help grow and retain top performers. It can make a big difference by helping your key people stay on top of their game.
CAAP courses use current real-world case studies to embed new thinking skills in a highly practical context. Sessions are immersive, hands-on and in person, led by game-changing industry professionals.Toronto CAAP Curriculum
The key benefit of investing in CAAP is that your organization will be more resilient in facing a world of disrupted business because your key staff is better able to interpret and act on the business and branding stress signs earlier. Whether you are a marketing or agency executive your business will be stronger because your people are better able to solve the complex branded business challenges your organization is increasingly facing.
You can believe this promise because in addition to knowing that there is a proven correlation between developing staff capabilities and business success (ANA/MillwardBrown/March 1, 2015) here are three key highlights of what makes CAAP learning so powerful:
Employers tell us that the experience of CAAP transforms employee performance and makes it possible to advance their responsibilities that much sooner. Here are some first person endorsements:
The CAAP investment cost depends on two things – which program you choose and whether your organization is a member of the Institute of Communication Agencies (ICA)*.
* Only Canadian Advertising & Communications Agencies are eligible to become members of ICA.
Two ways to learn more:
|Suzanne Filiatrault||ICA Director, Talent development||1-800-567-7422 X 227|